As you would expect, we didn't wake up one morning and decide to become one of the largest operations online. Like most, we started out in the early days being offline street dealers.

We progressed to buying larger amounts and supplying small dealers. This, of course, brought with it all the nightmares, stress and hassle that street-dealing brings. We were persistent though and, over time, we kept pushing forwards. Eventually, we starting getting medium-size dealers onboard with us and, as we got more dealers onboard, we decided to sell the street operation we had and concentrate just on supplying online.